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Pick The Right WordPress Page Builder Without Getting Overwhelmed


Choosing the right WordPress page builder can be a daunting task, especially with the myriad of options available in the market. However, finding the perfect fit is crucial to creating a website that not only looks great but also performs optimally. This article aims to guide you through the process of selecting a page builder, taking into consideration factors such as ease of use, compatibility, performance, customizability, extensibility, support, and pricing. By understanding these factors and comparing the popular WordPress page builders, you can overcome the sense of overwhelm and make an informed decision.

Understanding Page Builders

What is a Page Builder?

A page builder is a tool that simplifies the process of creating and designing web pages by providing a visual interface and a set of pre-built elements. With a page builder, you can design and customize your website without having to write code manually. Page builders have gained popularity in recent years as they empower users, including those with little or no coding skills, to create professional-looking websites with relative ease.

Types of Page Builders

There are three main types of page builders:

  1. Backend (traditional) page builders: These page builders work in the backend, meaning you edit your content and layout using an interface that is separate from the actual website. Examples of backend page builders include WPBakery Page Builder (formerly known as Visual Composer) and SiteOrigin Page Builder.
  2. Frontend (visual) page builders: Frontend page builders provide a live, visual editing experience where you can see the changes you make in real-time. This makes it easy to design and customize your website's appearance. Examples of frontend page builders include Elementor, Beaver Builder, and Divi Builder.
  3. Hybrid page builders: Hybrid page builders combine the best of both backend and frontend editing experiences. They allow you to work in the backend for more advanced tasks and switch to frontend editing for a live preview of your changes. Bricks and Cwicly are examples of hybrid page builders.

Key Factors to Consider

Ease of Use

One of the main reasons to use a page builder is to simplify the website creation process. An intuitive interface with drag-and-drop functionality can significantly reduce the learning curve. Evaluate how easy it is to get started with a particular page builder and whether it meets your expectations in terms of user-friendliness. Look for features such as inline text editing, real-time previews, and the ability to undo and redo actions. Moreover, assess whether the page builder provides a library of ready-made elements and templates that can be easily customized, saving you time and effort.


A good page builder should be compatible with the majority of WordPress themes and plugins. Additionally, it should be able to work seamlessly with the latest WordPress core updates. Ensuring compatibility will help you avoid potential conflicts and broken features on your website. To determine compatibility, check the page builder's documentation for any known issues with themes and plugins you plan to use. You can also search for user reviews and testimonials that mention compatibility issues. Another way to assess compatibility is by testing the page builder with your preferred theme and essential plugins in a staging environment.


Performance is a crucial factor to consider, as a slow-loading website can negatively impact user experience and search engine rankings. Choose a page builder that generates clean and efficient code, minimizes the use of shortcodes, and does not bog down your site's speed. Assess the impact of the page builder on your website's performance by conducting speed tests using tools like Google PageSpeed Insights, GTMetrix, or Pingdom Website Speed Test. Additionally, look for page builders that offer built-in performance optimizations, such as CSS and JavaScript minification or lazy-loading for images.


A versatile page builder should offer pre-built templates and layouts, as well as custom styling options, to help you create a unique and visually appealing website. Look for a page builder that includes a variety of design elements, such as headers, footers, sliders, and galleries, which can be customized to match your branding and design preferences. Additionally, responsive design controls will ensure your site looks great on all devices, regardless of screen size. Evaluate the ease of implementing mobile-specific adjustments and the availability of device-specific previews.


A page builder with third-party addons and integration options can enhance your website's functionality and save you time in the long run. Research the availability of addons and integrations for popular tools and services, such as form builders, email marketing platforms, and e-commerce solutions. Moreover, developer-friendly features like custom hooks and filters can make it easier for you to customize the page builder to suit your specific needs. Look for page builders that have a strong developer community, as this can indicate the potential for future growth and improvements.

Support and Documentation

Quality support and comprehensive documentation can make a significant difference in your overall experience with a page builder. An active community and forums can also provide valuable assistance and insights as you work on your website. Assess the availability of support channels, such as live chat, email, or ticket systems, as well as response times and the quality of support received. Look for detailed documentation, including step-by-step guides, video tutorials, and FAQs, that can help you troubleshoot issues and learn how to make the most of the page builder's features.


Consider whether the page builder offers a free or premium plan and whether the pricing model is based on a lifetime or subscription model. Compare the features and value for money across different page builders to make an informed decision. Be sure to consider factors such as the number of websites you can hold licenses on.

Popular WordPress Page Builders


Elementor is a powerful and feature-rich frontend page builder that offers a user-friendly drag-and-drop interface. It comes with a variety of pre-built templates and widgets, making it easy to create a custom website.


  • Intuitive interface and easy to learn
  • Extensive library of templates and widgets
  • Strong third-party addon ecosystem
  • Excellent performance and clean code


  • Some advanced features are limited to the Pro version
  • Occasional compatibility issues with certain themes and plugins


  • Free basic version available
  • Pro version starts at $49/year for a single site

Beaver Builder

Beaver Builder is a reliable and easy-to-use frontend page builder that offers a wide range of pre-built modules and templates.


  • User-friendly interface with real-time editing
  • Solid performance and minimal impact on site speed
  • Good compatibility with most themes and plugins
  • White-labeling option for agencies


  • Limited design options compared to other page builders
  • Some features only available in higher-priced plans


  • Free lite version available
  • Premium plans start at $99/year for unlimited sites

Divi Builder

The Divi Builder is a popular frontend page builder developed by Elegant Themes. It offers a wide array of design options and an extensive library of pre-built layouts.


  • Large collection of templates and design options
  • Powerful customization features
  • Lifetime pricing option available
  • Access to all Elegant Themes products with a single purchase


  • Steeper learning curve than other page builders
  • Proprietary shortcode system can make switching page builders difficult


  • No free version available
  • Starts at $89/year or $249 for lifetime access, which includes all Elegant Themes products

Bricks Page Builder

Bricks is a relatively new hybrid page builder that offers both backend and frontend editing capabilities. It is highly customizable and developer-friendly.


  • Live editing with real-time preview
  • Developer-friendly with custom hooks and filters
  • Lightweight and performance-focused
  • Lifetime pricing option available


  • Smaller community and fewer third-party addons compared to more established page builders
  • Limited pre-built templates


  • No free version available
  • Starts at $99 for a single site with lifetime updates and support

Cwicly Page Builder

Cwicly is a hybrid page builder that offers a unique combination of backend and frontend editing, making it suitable for users of all skill levels.


  • Flexible editing options for both backend and frontend
  • Good performance and clean code output
  • Wide range of pre-built templates and elements


  • Newer page builder with a smaller user base
  • Limited third-party addon ecosystem


  • Free version available
  • Premium plans start at $49/year for a single site

Gutenberg (Block Editor)

Gutenberg is the default block editor in WordPress, offering a free and easy-to-use option for creating content and designing web pages.


  • Integrated into WordPress core, ensuring compatibility
  • No additional cost
  • Continuously improving with new features


  • Limited design options compared to other page builders
  • Less intuitive interface for some users
  • Reliance on third-party block plugins for advanced features


  • Free (included with WordPress)

Making the Final Decision

Analyze Your Needs

Begin by defining your website goals and requirements, such as the type of website you're building (e-commerce, blog, portfolio, etc.), the desired level of customization, and any specific functionalities you need. Additionally, evaluate your skill level and expertise to determine whether you require a beginner-friendly page builder or one that caters to more advanced users. By identifying your unique needs and preferences, you can narrow down your options and focus on the page builders that best align with your project.

Test Drive Page Builders

Take advantage of free trials, demos, and lite versions to get hands-on experience with different page builders. This will give you a better understanding of how each tool works, the ease of use, and the range of features offered. Make notes of any issues or difficulties you encounter, as well as the aspects you particularly like. Testing multiple page builders will help you identify the one that feels most intuitive and suits your workflow.

Compare and Contrast

Create a comparison table of features, pricing, and other critical factors for the page builders you're considering. Weigh the pros and cons of each option to determine which one best aligns with your needs and budget. Focus on the aspects that matter most to your project and prioritize them accordingly. For example, if performance is a top priority, you might give more weight to page builders that generate clean code and offer built-in optimizations.

Seek Recommendations and Reviews

Consult with peers and industry professionals, such as web developers, designers, and fellow website owners, to gather insights and opinions on the various page builders. This can provide valuable firsthand experiences and recommendations that can guide your decision-making process. Additionally, read online reviews and testimonials on platforms like Trustpilot, Capterra, and G2 to gain a broader understanding of each tool's strengths and weaknesses. Look for patterns in user feedback to identify any recurring issues or standout features that may influence your final decision.


Choosing the right WordPress page builder is essential for creating a website that meets your unique needs and goals. By understanding the key factors to consider and comparing popular page builders like Elementor, Beaver Builder, Divi Builder, Bricks, Cwicly, and Gutenberg, you can make an informed decision without feeling overwhelmed. Take your time, explore your options, and remember that the perfect page builder for you is one that not only simplifies the web design process but also empowers you to create the website of your dreams.

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