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Gutenberg or Page Builder? Things To Consider When Making WordPress Websites


Choosing the right editor for your WordPress project is crucial, as it can significantly impact your site's design, functionality, and maintainability. In this article, we will explore Gutenberg and page builders, discussing their advantages and disadvantages, and provide guidance on selecting the best option for your needs.

Overview of Gutenberg and page builders in WordPress

Gutenberg is the default WordPress editor introduced in WordPress 5.0, while page builders are third-party plugins that offer advanced design capabilities and user-friendly interfaces. Both options have their pros and cons, and understanding their differences is essential for making an informed decision.

Importance of choosing the right editor for your WordPress project

The editor you choose will influence your website's overall look, feel, and functionality. It will also impact how easy or challenging it is to update and maintain your site in the long run.

Understanding Gutenberg

What is Gutenberg?

Gutenberg is the default WordPress editor that uses a block-based editing system. This approach allows users to build pages and posts using individual content blocks, such as paragraphs, images, or galleries.

Advantages of Gutenberg

  • Native integration with WordPress: As the default editor, Gutenberg seamlessly integrates with WordPress core features and receives regular updates.
  • Improved performance and speed: Gutenberg is generally faster and lighter than most page builders, resulting in better site performance.
  • Full Site Editing capabilities: With the introduction of Full Site Editing (FSE) in WordPress 5.8, users can now design and customize their entire site using Gutenberg blocks.
  • Regular updates and improvements: Gutenberg is actively developed and regularly updated, ensuring a future-proof solution for your website.

Disadvantages of Gutenberg

  • Limited design options: Compared to page builders, Gutenberg offers fewer design options and customization capabilities.
  • Steeper learning curve: Gutenberg may be more challenging for non-developers or users transitioning from the Classic Editor.
  • Potential incompatibility: Some older themes and plugins may not be fully compatible with Gutenberg, causing issues or requiring additional work to function correctly.

Understanding Page Builders

What are Page Builders?

Page builders are third-party plugins that provide advanced design features and user-friendly interfaces for creating custom layouts in WordPress. Some popular page builders include:

Advantages of Page Builders

  • Rich design options and features: Page builders offer a wide range of design tools, effects, and customization options, allowing users to create unique and visually stunning websites.
  • User-friendly interfaces: Most page builders feature drag-and-drop interfaces, making it easy for users with limited technical skills to design and build custom layouts.
  • Pre-built templates and blocks: Page builders often include pre-built templates and content blocks, which can significantly speed up the design process.
  • Third-party addons and integrations: Many page builders support third-party addons and integrations, further extending their capabilities.

Disadvantages of Page Builders

  • Increased site load time: Page builders can sometimes add extra code and scripts to your site, potentially increasing load time and negatively impacting performance.
  • Reliance on third-party plugins: Page builders depend on third-party developers for updates and support, which may not always align with WordPress core updates.
  • Lock-in effect: Switching between page builders or reverting to Gutenberg can be challenging, as content created with one builder may not be easily transferred to another.

Factors to Consider When Choosing an Editor

Project Complexity

Assess the complexity of your website project to determine the best editor for your needs.

  • When to choose Gutenberg:
    • Simple blogs and small business websites
    • Projects focused on content creation
  • When to choose a page builder:
    • Complex websites with custom layouts and designs
    • E-commerce websites
    • Landing pages and marketing sites

Developer Skill Level

Evaluate your technical skills and experience to decide which editor will be the most manageable for you.

  • Gutenberg: Suitable for developers and users familiar with WordPress who can adapt to its block-based system.
  • Page builders: Ideal for users with limited technical skills or experience, as their drag-and-drop interfaces simplify the design process.

Budget and Resources

Consider the costs associated with each option before making a decision.

  • Gutenberg: A free, built-in solution that doesn't require additional investment.
  • Page builders: Offer free and premium versions, with the latter including advanced features and addons that may come at an extra cost.

Future-proofing Your Website

Ensure that your website remains functional and up-to-date as WordPress and other technologies evolve.

  • Gutenberg: Actively developed and maintained as a core feature of WordPress, making it a future-proof choice.
  • Page builders: Depend on ongoing support and compatibility from third-party developers, which may vary over time.

Hybrid Approach: Combining Gutenberg and Page Builders

In some cases, using a hybrid approach that combines Gutenberg and page builders may be the most effective solution for your website.

  • Gutenberg: Use it for content creation and basic layout management.
  • Page builders: Integrate them for custom designs and complex layouts where Gutenberg falls short.

Example use cases

  • Custom headers and footers
  • Specialized landing pages


In this article, we have explored Gutenberg and page builders, highlighting their advantages and disadvantages. When choosing an editor for your WordPress project, consider factors such as project complexity, developer skill level, budget, and future-proofing. Explore both options, and select the one that best aligns with your specific needs and goals. By making an informed decision, you can create a website that is visually appealing, functional, and easy to maintain.

Frequently Asked Questions

What is the difference between Gutenberg editor and page builder?

Gutenberg is the default block editor for WordPress that allows users to create content using pre-built blocks. Page builders are third-party tools that provide a drag-and-drop interface and a wide variety of pre-built modules for designing and building custom WordPress websites.

Is Gutenberg a page builder?

Gutenberg is not a traditional page builder, but it shares some similarities with page builders in terms of its drag-and-drop interface and use of blocks or modules for content creation.

What is better than Gutenberg?

There is no definitive answer to this question, as it depends on individual preferences, requirements, and budget. Some users might prefer the simplicity and seamless integration of Gutenberg, while others may opt for the extensive customization options and features provided by page builders like Elementor, Divi, or Beaver Builder.

What are the benefits of WordPress Gutenberg over other page builders?

Some benefits of using Gutenberg over other page builders include:

  • Native integration with WordPress, ensuring compatibility and consistent updates
  • Lightweight, resulting in faster page loading times and improved performance
  • No additional cost, as Gutenberg is included with WordPress
  • Custom block development, giving developers more control over the final output
  • A growing library of blocks and community-contributed addons

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